MAGNUM MANOR
Eva Longoria is inviting you to her very own manor.
Magnum is one of the world's largest ice cream brands, mainly targeting women 25 - 45. Positioned as an everyday guilty pleasure, it encourages small indulgences to make life worth living. As the ultimate embodiment of Magnum, Eva Longoria is the spokesperson for the brand in 2008.
The objective was to leverage her personality and communicate the launch of three new products. To do this, we created a video-based campaign site called 'Magnum Manor' which offers an opportunity to hang out with Eva the superstar and also experience the indulgence that Magnum stands for.
The objective was to leverage her personality and communicate the launch of three new products. To do this, we created a video-based campaign site called 'Magnum Manor' which offers an opportunity to hang out with Eva the superstar and also experience the indulgence that Magnum stands for.
Role:
Flash creative, Flash development & animation.At:
B-Reel Stockholm.Clients:
Storåkers McCanns, Magnum.Awards & Recognition:
FWA — Site of the day, Epica Award — Silver pencil, New York Festival — Bronze http://www.alaa.se/offline/magnummanor/
