Just in time for Valentine's day, A Diamond is Forever challenged people to make a grand gesture, to Drop Everything for Love. In the hustle and bustle of our everyday lives, it's easy to lose sight of what really matters. Sometimes we can even forget how meaningful it is to hear the words "I love you."

The idea for this project was to create a platform for people to tell their loved ones just how much they mean to them and what they'd do to be together at that very moment. Spontaneously dropping everything and jumping in a car, on a train, a plane, or doing whatever it takes to be with the one you love is a classic romantic dream, which we helped turn into reality.

We created a site where people could submit their love declarations through their webcams. The message was shared with their loved one, with the possibility to opt-in to have it appear in a gallery.

What no one knew, was that the stories were carefully monitored in real time. From these online submissions, we challenged real people to live up to their promise, drop what their doing, and go to their loved one, whether they were five blocks away or across the globe.

Creative technology and Flash development.
B-Reel New York.
JWT New York, A Diamond is Forever.

One Show Interactive — Bronze pencil

http://www.dropeverythingforlove.com/