ASYLUM 626
A campaign to promote the return from death of two Doritos flavors.
As a follow up to the original Doritos Flavor Graveyard campaign, B-Reel reunited with Goodby, Silverstein & Partners to unleash a sequel packed with more horrific thrills. This time you're trapped in an insane asylum, tormented by nightmares. Every aspect of production was taken to the next level with the help of B-Reel Films.
It's always challenging to create a sequel to a successful project, and this was especially true in the case of Hotel 626, which got quite a bit of positive attention.
Continuing the tradition of immersing viewers inside the experience, the site uses first-person camera work combined with webcam interactivity, motion-tracking technology, Facebook and Twitter integration, prosthetic make-up, and classic horror techniques to deliver a truly personalized experience.
It's always challenging to create a sequel to a successful project, and this was especially true in the case of Hotel 626, which got quite a bit of positive attention.
Continuing the tradition of immersing viewers inside the experience, the site uses first-person camera work combined with webcam interactivity, motion-tracking technology, Facebook and Twitter integration, prosthetic make-up, and classic horror techniques to deliver a truly personalized experience.
Treatment is only available from 6pm to 6am. Adjust your computer's clock to get in during closed hours. To get the symbol needed to unlock the hidden section, reach the site through your smartphone.
http://www.asylum626.com/
Role:
Creative technology and Flash development.At:
B-Reel New York.Clients:
Goodby, Silverstein & Partners, Frito-Lay.Awards & Recognition:
FWA — Site of the day, One Show Entertainment — Silver pencil, Webby Award, FITC — Best Experimental Site, Clio Award — Bronze x2, Cannes Cyber Lions Shortlist, IAB — First runner up, Guldägget — Diploma
http://www.asylum626.com/
